content-creation / content-marketing / content-strategy / keyword-research / SEO

Why Search Intent Is the Secret to Superior Keyword Research

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In this post and video, I’m going to give you a system that’ll help impact how your keyword research is conducted, how it’s implemented into content, and, I believe, impact the results you’re going to get from that keyword research.First off, what is search intent?Essentially, there are four categories of search intent.Navigational searches — For